Trusted by Sellers: Read Their 5-Star Stores

(65+) reviews

A Smarter Lauch. Sell Your Home For More

Backed by a $2 billion technology investment, our structured process tests pricing, maximizes exposure, and builds early demand before your home reaches the full market.

2.9%

2.9%

Higher Closing Prices

34%

Faster to Contract

30%

Less Likely to Drop in Price

Phase 1 | Private Exclusive

• Validate your price across our 340,000 network of agents.

• Test your pricing & gather feedback

• Create early exposure, buyer interest & demand

• Avoid days on market or public price drops

• Maintain privacy while still marketing strategically

Phase 1 | Private Exclusive

• Validate your price across our 340,000 network of agents.

• Test your pricing & gather feedback

• Create early exposure, buyer interest & demand

• Avoid days on market or public price drops

• Maintain privacy while still marketing strategically

Phase 2 | Coming Soon

• Expand your home’s reach to 60 million buyers through Sothebys.com and Redfin.com.

• Agent Network & Reverse Prospecting Technology

• Avoid showing days on market or price drop history

• Gain valuable insights from buyer activity and

agent engagement

• Improve your chances of ranking higher on Google

Phase 3 | Public Websites

• Enter the broader market strategically positioned for the strongest price and terms.

• Launch your home with confidence

• Attract serious buyers with a polished, market-tested listing

• Benefit from pre-marketing that increases visibility and reduces the risk of price cuts

Phase 3 | Public Websites

• Enter the broader market strategically positioned for the strongest price and terms.

• Launch your home with confidence

• Attract serious buyers with a polished, market-tested listing

• Benefit from pre-marketing that increases visibility and reduces the risk of price cuts

Your 2 Billion Dollar technology Advantage 

The Problem

The Problem

The Problem With the Traditional Approach
The Problem With the Traditional Approach

A one-size-fits-all marketing

Limited exposure- Local Exposure

No insight into buyer demand

No direct access to agents with active buyers

No dashboard to view real time updates on transaction

Limited reach beyond the MLS

The more days on market - less buyer urgency & leverage

The Solution

Powered by a $2 Billion Technology Investment

3-Phase Marketing Plan

Local, National & Global Exposure

Local, National & Global Exposure

Buyer Demand Intelligence

Agent Network & Reverse Prospecting Tech

Client Dashboard- Full visibility into your sale

Targeted Digital Advertising

Real-Time Insights & Market Analytics

Choose a time that suits you - your strategy session takes 30 mins max.

Choose a time that suits you - your strategy session takes 30 mins max.

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Total Closed Sales Transactions

$0M+

$0M+

$0M+

Total Sales by Volume

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Years of Real Estate Experience

What Sellers Are Saying

Ada Lo

Irvine

"Alex is a broker you can trust. He handled the sale of my 2 properties with satisfactory…

Read More

Philip D

Huntington beach

"Alexander Madrigal ensured a first class experience during the entire process. He was …

Read less

Jaqueline A

Costa Mesa

"I had the pleasure of working with Alexander to sell my home in Costa mesa, and I was truly…

Read More

Yen T

Irvine

"My husband and I are so pleased and happy to work with one of the best listing agent, Alexander…

Read More

Raymond P.

Newport Beach

"Alexander Madrigal is one of the best real estate brokers I have ever worked with. His…

Read More

Ramin H.

Newport Beach

"I recently purchased a home in Back Bay, Newport Beach, and Alex made the entire process…"

Read More

Ada Lo

Irvine

"Alex is a broker you can trust. He handled the sale of my 2 properties with satisfactory…

Read More

Jaqueline A

Costa Mesa

"I had the pleasure of working with Alexander to sell my home in Costa mesa, and I was truly…

Read More

Raymond P.

Newport Beach

"Alexander Madrigal is one of the best real estate brokers I have ever worked with. His…

Read More

Philip D

Huntington beach

"Alexander Madrigal ensured a first class experience during the entire process. He was …

Read less

Yen T

Irvine

"My husband and I are so pleased and happy to work with one of the best listing agent, Alexander…

Read More

Ramin H.

Newport Beach

"I recently purchased a home in Back Bay, Newport Beach, and Alex made the entire process…"

Read More

Frequently Asked Questions

Still have questions? We're happy to help clarify the process.

Does your 3 Phase marketing plan actually work?

What happens if I'm not satisfied with your service?

What commission do you charge?

How do you determine the right price for my home?

Why should I work with you instead of another agent?

How long will it take to sell my home?

Do I need to make repairs or updates before listing?

How will you market my home?

What costs should I expect when selling?

Frequently Asked Questions

Still have questions? We're happy to help clarify the process.

Does your 3 Phase marketing plan actually work?

What happens if I'm not satisfied with your service?

What commission do you charge?

How do you determine the right price for my home?

Why should I work with you instead of another agent?

How long will it take to sell my home?

Do I need to make repairs or updates before listing?

How will you market my home?

What costs should I expect when selling?

Choose a time that suits you - your strategy session takes 30 mins max.

Choose a time that suits you - your strategy session takes 30 mins max.

Gradient Background
  • Sothebys is ranked the #1 most profiled global luxury real estate brand in the news.
  • 212.256.1319
  • alexander.madrigal@sothebys.realty
Gradient Background
  • Sothebys is ranked the #1 most profiled global luxury real estate brand in the news.
  • 212.256.1319
  • alexander.madrigal@sothebys.realty
Gradient Background
  • Sothebys is ranked the #1 most profiled global luxury real estate brand in the news.
  • 212.256.1319
  • alexander.madrigal@sothebys.realty

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